Frame of reference is important

When my brother and I were young we used to recycle heavily because the salvage yards in our area paid well and every teen-ager needs extra cash for the week ends for food, entertainment, and fuel.  After glass bottles became obsolete, one of our favored items were one liter bottles that returned a nickle in our state or in the neighboring state where we visit relatives.  We lived in a small town.  Many of our classmates were sheltered.  The drug store had a candy shop inside.  Many of the stores were mom and pop shops.  For the longest time our grocers all had bakers and butchers in house.  Quality tends to suffer when a community grows.  The reason I bring up the size of my home town and recycling in particular is because I wanted to share the importance of point of reference.  I can illustrate a point using a popular television series episode for example, but there are still those who'll lose the popular culture reference.  Not everyone shares similar experiences in entertainment, education, occupation, travel, readings, lectures, seminars, the arts, or life.  Your life experiences build your frame of reference. 

My brother and I had a friend from school who was fascinated with culture and was unintentionally, extremely naive.  I recall her asking me what Mi hi was with the fascination and sincerity of a six year old.  I had no idea what she was talking about but assumed she was mispronouncing something.  This was the same friend that was fascinated by the "foreign fruit" in our home.  They were California grown mangoes but we didn't like to spoil her illusions.  I thought perhaps she was merely reading the packaging of items that looked unfamiliar to her and mispronouncing some ingredient.  I only figured out what she was talking about because she asked why we bought different soda if it looked and tasted the same.  The Mi hi or 5 cents she was talking about was Michigan Hawaii Oregon - recycle for a nickel.  Her frame of reference was entirely different than mine and she made a lot of assumptions.  We didn't purchase that soda.  However, the person that purchased it for us took notice that we carried one liter bottles instead of two.  I'm afraid we didn't explain to our kindly Auntie that brand didn't matter.  We purchased the one liters for price, convenience, size, and we selected the one with our state on the recycling list on the back.  It's funny that our friend assumed the smaller size meant it was a different kind of product.

Your frame of reference is built by life experience.  Without the proper frame of reference, many misunderstandings can occur.  Some of these misunderstandings may not be harmless.  It can cause unnecessary frustrations.  It only takes a moment of your time to cater your frame of reference for your intended audience.  Even if you don't feel context is important, even if it seems as if anyone and everyone should be able to comprehend it -- read it again.  Always remember, clarity is best.